Did you know there were nearly 5 billion social media users in 2023? Additionally, more people are engaged in screen time than ever before, with the most recent estimations revealing that the average person spends over 150 minutes on social media every day. And that figure seems to be increasing as time goes by. What does all of this mean for you as an influencer? It means there are abundant opportunities for you to take advantage of in the digital age!

However, the key to success with social media lies in your mindset. More specifically, your mentality around how to use social media effectively. And in today’s article, we’re delving into how to do exactly that. Keep reading to learn more. 

The Right Mindset for Social Media

As with any undertaking, social media requires the right mindset in order to be successful. Many “influencers” are doing the exact opposite of what they need to do to see success in their social media efforts. But luckily, after reading this post, you can avoid those mistakes completely. And the right mindset begins when you see that…

Social Media is a Business Tool

Social media has streamlined business functionality across every industry imaginable. For this reason, it is now easier and more plausible than ever to start a successful business. With all the tools at your disposal (thanks to social media), you can now identify, target, communicate with, and sell to your ideal customer avatar in ways that were unheard of only 15 years ago. However, you can only fully take advantage of these new opportunities when you…

Use Social Media Instead of Just Consuming it 

With all the content available, for free, at your fingertips, getting distracted has never been so easy. The best business owners, influencers, and entrepreneurs use social media by producing consistent high-quality content for their audiences rather than just consuming it. We live in a consumer culture. So it can be difficult to go against the grain; however, if you become a producer rather than just a consumer, you will be positioning yourself to win with social media and in business. 

But it’s not enough just to create content and post it. Why? Because your content has to be helpful; it needs to solve problems; it must inspire, educate or entertain. In short, your content needs to be valuable. So how do you do that? Luckily, there are…

2 Steps for Creating Valuable Content

1. Know Your Solution

What problems are you solving? What needs is your content meeting? If you’re going to use social media to support your business growth, you need to understand…

• The confusion you’re seeking to educate 
• The wisdom you’re trying to communicate 
• The knowledge you want to share
• The transformation you’re trying to facilitate

2. Know Your Customer

This last key is critical. You need to know who your customer is. But more than that, you have to know what drives them, how they think, what they value, and how you can best serve them with your product or service. Consider the statements below to help you gain clarity in this essential area:

• My customer is seeking to achieve, become, and avoid XYZ
• My customer is seeking success in XYZ
• My customer has tried and failed at XYZ

Final Thoughts

Social media can explode your business in unprecedented ways. The only caveat to this is… You need to learn how to use it properly. And by following the simple steps laid out in this article, you can take full advantage of the endless opportunities that social media has to offer. However, if you feel you still need some assistance, we can help. 

At Certified Flourishing Coach, we are an expert team of coaches, influencers, and entrepreneurs here to help you flourishing in every area of life and business. So, if you’re ready to join a tribe of authentic, heart-centred people, contact us today to learn more!

About the Author

Abe Brown, MBA, CMCT, CPHSA is the Coach’s Coach, and is an Entrepreneur, Professional Speaker, International Best-Selling Author, and High-Performance Leadership Coach. He is the founder of Certified Flourishing Coaching™, the Flourishing Life Coaching Program™, and Flourishing Workplace. Abe is also the author of the Certified Flourishing Coaching™ Programs.